A charity poker event coming to Las Vegas next month will be hosted by one of the most well known names in poker. Jack Binion, son of casino mogul Benny Binion of Binion Horseshoe casino and first host of the WSOP in 1970, will host the Go All In for Memories poker tournament, an event designed to raise money for the Keep Memory Alive charitable organization.

The tournament will take place on September 21 at the Keep Memory Alive event center near Downtown Las Vegas. It will offer a $500 buy-in game with $10,000 going to the tournament winner. Runner-up prizes include trips, wine from Glazer’s Wine & Spirits, jewelry and more. The event gets underway at 5:30 (local time) and the poker tournament will kick off an hour later.

Keep Memory Alive is a group that raises funds and awareness for the Cleveland Clinic’s Lou Ruvo Center for Brain Health. The center provides no-cost services for caregivers, patient care and research programs focusing on memory disorders such as Parkinson’s, Huntington’s, Alzheimer’s, multiple system atrophy and multiple sclerosis.

The event has already seen several top poker names sign up to attend. Daniel Negreanu, Barry Shulman, Jack McClelland and Doyle Brunson, among others, are all expected to take a seat at the felt for the worthy cause.