Malta based gaming operator, Jackpotjoy Group, has partnered with leading behavioural player acquisition experts, ConversionBet, in an effort to accelerate its personalisation capabilities and develop its growing customer base.

The ConversionBet solution would be used to better understand and influence customers’ behaviour, which the company believes would help them stand out among their competitors.

“Controlling our own technology is fundamental to delivering our differentiated product,” commented Jeff Mitchell, operations manager at Jackpotjoy Group.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact conversion figures, but also life time value stats.”