Breaking into the sports betting industry can be expensive, but Low6 may have found a new, cost effective way in. Co-Founder Jamie Mitchell joined our Becky Liggero Fontana recently to discuss their new cost-effective approach to sports betting marketing, and teased exciting new things they have coming to the American market.

Mitchell began by describing what sets Low6 apart. “Low6 is an influencer-led, B2B white label platform,” he began. “The idea really behind Low6 was to offer franchises, clubs, the opportunity to have a betting platform that was risk-free, so they didn’t have to have a traditional sports book where if somebody gets the correct number on a roulette machine or whatever it might be, that they have to put that prize money up, and also to move away from the sort of harder, stigmatized form of gambling that we’re sort of so used to seeing chastised in the in the media every single day.”

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This new approach to sports betting circumvents the traditionally high marketing costs that come with building a brand. “It’s no secret that the sports books have to pay a tremendous amount to acquire new customers to their platforms, and marketing budgets, as a new betting company coming into the market, unless we had tens and tens of millions, we won’t make any impression at all on that traditional space,” he said. “So we looked and said, you know, what can we do to be disruptive? And I know everybody claims to be disruptive but we genuinely think we are. We said look, we’ll give our product to franchises and clubs.”