The gambling industry has been a driven fan engagement in new markets for global brands, and the NFL is no exception. Betcris CEO JD Duarte is excited by the future of the NFL in the Latin American market, and he sat down with our very own Becky Liggero Fontana to share his excitement of giving America’s favourite past time exposure into South America.

While Latin America is still considered to be an emerging market by most major sports brands and gambling operators, it continues to show massive potential for engagement. Duarte believes that sports betting has yet to fully explode in the region as people consider sports betting still to be a novelty for entertainment in the region.

Duarte believes that the NFL is the perfect product to change people’s perceptions of sports betting. “The NFL is probably one of the most entertaining sports to watch on TV,” he said. “The whole situational aspect of what’s going to happen next makes it a really great sport for live betting.”

https://www.youtube.com/watch?v=IetJvfX1cVc&feature=youtu.beVideo can’t be loaded because JavaScript is disabled: JD Duarte sees a big future for NFL in Latin America (https://www.youtube.com/watch?v=IetJvfX1cVc&feature=youtu.be)