Action movie star Jean-Claude Van Damme (JCVD) is set to star in a new campaign for Belgium online sportsbook and casino 777.be. The new deal will see the iconic Belgium movie star continue his association with the local sportsbook until 2022.

This isn’t the first time that JCVD has leant his name to the 777 brand; Van Damme partnered with 777 on their 2019 marketing campaign, that generated 13 million views on YouTube. In the latest campaign, Van Damme plays a vigilante who is out to educate players on responsible gambling habits.

[youtube https://www.youtube.com/watch?v=mog5I7z24hE?feature=oembed&w=640&h=360]

Van Damme recorded two clips for the company in September this year. Both of these will be played across European channels TF1 in Wallonia, and VTM in Flanders, as well as Youtube. Always the showman JCVD showcases some of his iconic action movie poses while promoting safe and responsible gambling practices.