Dublin, Ireland – June 1st 2018 – KamaGames, the largest European social mobile poker operator, today announced their partnership with the leading games media company “The Yogscast”.
As a key part of the KamaGames audience growth and expansion strategy, the developer and publisher of Pokerist, have agreed to sponsor 6 brand new episodes of the “Yogscast Poker Nights” show with the first episode going live via Twitch.TV at 5pm UK time on 6th June 2018.
KamaGames’ Director of Global Communications & Content, Sam Forrest said “The on-going areas of focus for KamaGames are to continue to innovate, to grow as a company and also to explore new opportunities to grow our number of players by breaking into previously untapped audiences. This approach was incredibly successful with our “Poker Night in America” partnership and we hope by working closely with such an influential media company as The Yogscast, we are going to see a similar success with their wide and diverse audience.
Rich Keith, Chief Revenue Officer for The Yogscast added, “The Yogscast Poker Nights have been hugely popular with our audience, both as live experiences on Twitch and through video-on-demand on YouTube. As they take a lot of time and additional investment to produce our partnership with Kamagames means we’re able to extend the amount Poker Nights we’re able to produce so it goes from a one-off to a proper series of matches.”