Kambi strengthens its position as a leading end-to-end sportsbook supplier in Italy after going live with the Greentube-owned brand

Kambi has extended its footprint in the regulated Italian market after Novomatic subsidiary Greentube launched the supplier’s award-winning Sportsbook within its Italy-facing StarVegas online casino brand.

StarVegas, which is among Italy’s top 10 casino brands in terms of market share, completed the integration of Kambi’s Premium Sportsbook earlier this week, as the operator looks to secure a slice of the c.€500m sports betting market.

As a result, Kambi’s Sportsbook is now available with four of Italy’s most prominent online gaming operators, with 888, Kindred Group’s flagship Unibet sportsbook, and LeoVegas’ Winga brand also on the supplier’s roster.