Online sports betting technology provider Kambi Sports Solutions has become the latest European operator to strike a deal to enter the Colombian market.

On Thursday, Kambi announced it had signed a contract with Corredor Empresarial S.A., the umbrella organization of Colombia’s major ‘games of chance’ and lottery operators, to be the exclusive supplier of sports betting technology to Corredor Empresarial’s land-based and online channels.

Kambi’s technology will power Corredor Empresarial’s new sports betting brand, BetPlay, which the Colombian company will make available both online and via the 25k retail points of sale that make up the Chance Game operations scattered across the country’s 32 provinces.

Kambi CEO Kristian Nylén expressed delight at partnering with Colombia’s “market leader” and said the new pact “demonstrates our strength and capability in the region.” Nylén said Kambi hoped to build on the partnership and “expand our footprint in the Latin American market.”