Partnership between Kambi and Televisa-owned brand strengthened following successful retail roll-out

Kambi has debuted its award-winning Sportsbook in Mexico’s online market after local media giant Televisa and its gaming arm PlayCity unveiled its new sports betting site.

Today’s launch of PlayCityApuestas.com follows last year’s deal between Kambi and Televisa which saw 16 PlayCity land-based casinos furnished with Kambi’s retail product suite.

Following the successful bricks and mortar roll-out, Kambi has integrated its Premium Sportsbook solution into PlayCity’s platform, enabling the product to be offered via online and mobile channels.