Kindred take Initiative over media planning; winning Betts in Nottingham

The Kindred Group announce the preferred bidder for their media planning and buying account, and the results are in from the Unibet UK Tour stop in Nottingham.

Three times already today, people in Starbucks have said, “Downton Abbey” when I tell them I am from the UK.

Perhaps, it’s the 100 degrees LA heat?

I think I would rather be a woolly mammoth surrounded by stone tipped spears held in the hands of Sapiens who have eaten nothing but dried mammoth shit for a week than watch Downton Abbey, but Initiative once made them trendy.