Online gambling operator Kindred Group wants Sweden’s government to break up state-owned operator Svenska Spel to ensure a level playing field under the new online gambling regime.
Sweden’s Ministry of Finance published the full text of its new gambling legislation on Sunday, spelling out the details of the regime that will allow international online gambling operators to apply for local licenses for the first time.
But Sweden has pumped the brakes on plans to privatize Svenska Spel, which currently enjoys a monopoly on online sports betting and other gaming options. The current plan is for Svenska Spel to maintain its sole control over land-based casinos and slot machines, while competing with private operators in the newly liberalized online gambling market.
Private operators previously expressed concern over this plan, saying Svenska Spel will enjoy an unfair advantage, including being able to market its online operations directly to its database of land-based gamblers. Kindred Group, the parent company of Unibet, is urging the government to privatize Svenska Spel’s online operations to ensure it doesn’t enjoy other competitive advantages, including the obvious favor of the state.