Multi-year distribution deal includes virtual racing and football

London – Virtual games specialist Kiron Interactive has struck a deal with UK racing broadcaster At The Races to supply its leading portfolio of virtual gaming content to licenced betting operators in the United Kingdom.

The multi-year commercial partnership will see ATR distribute Kiron’s virtual horse racing and greyhound racing products, as well as virtual football via Kiron’s association with VSoftCo, to its online bookmaker customers.

Kiron’s virtual games will be made available via At The Races’ wholly owned streaming platform, Sport Mediastream with data being disseminated through the Press Association’s feed. A generic service will be available, as well bespoke streams to operators on request.