Tyche Gaming International President Kurt Quartier says the cross-over between land-based and online casinos hasn’t been explored sufficiently, and it’s hard to disagree with him. He’s excited about the possibilities in the omnichannel space, and sat down with Calvinayre.com lead reporter Becky Liggero Fontana to share his ideas. 

At SIGMA Europe, Quartier explained that the focus is on finding products that effectively utilize a product cross-over between land-based and online casinos. “That crossover still hasn’t materialised and we feel both businesses have obviously expanded online especially but there’s more work to be done and I think a lot of that is in finding products that will bring the land-based player to online and then bringing the products that will bring the online player to land-based,” Quartier said. 

https://www.youtube.com/watch?v=-pYG6gRpX_o&feature=youtu.beVideo can’t be loaded because JavaScript is disabled: Kurt Quartier says omni channel will grow through slots (https://www.youtube.com/watch?v=-pYG6gRpX_o&feature=youtu.be)

Quartier believes that slot machines are the perfect vehicle to bridge the gap between online and land-based casinos. “I think one of the things they’re going to have to do to get the same content on, if you can put live table games online, why can’t you put live slots online? It’s something we’ve seen little of, every slot player in the casino has his favourite machine,” he said.