Innovators join in five-year agreement to expand global availability of data on Spanish football competitions

In a deal designed to broaden the availability of data from one of the world’s highest profile football leagues, LaLiga and Perform Group today announced the creation of the LaLiga Official Data Centre.

Jointly led by Perform and LaLiga, the newly created LaLiga Official Data Centre will be responsible for ensuring LaLiga maximizes the use of official match data across multiple sectors and channels. LaLiga will utilise Perform’s sports data collection, distribution and commercialisation expertise in the media, professional analysis and betting sectors, via Perform’s Opta and RunningBall data brands. The five-year agreement starts with the 2017/18 season. 

Perform CCO Jacopo Tonoli said “We are delighted to be broadening our relationship with one of the world’s most exciting football leagues. The innovative partnership will see us working with La Liga to deliver the best quality sports data globally, across multiple sectors and channels.  It gives LaLiga control over their data rights, with full access to the market-leading industry expertise and sales network of Perform. We are thrilled to be able to add LaLiga to our official data rights portfolio.”