Online games and betting platform to provide exclusive content to fans across the continent

Madrid, September 9, 2020.- LaLiga has signed a new commercial agreement with M88, which sees the brand become the league’s Official Regional Betting Partner through to 2024. A leading online betting platform, M88 will be promoting exclusive content from the Spanish football competition to audiences across Asia.

For the next four seasons, M88 will work alongside LaLiga to produce exclusive content and competitions that will further engage football fans and maintain the growing profile of the competition in Asia.

Among the planned content is a weekly video series that will explore and analyse LaLiga in greater detail. Featuring LaLiga Ambassadors, the programme will provide insights and storylines to increase traction across the market.