Don’t be surprised if you suddenly feel like in Las Vegas when you have step foot on Asia’s premier gaming hub.

Bo Bernhard, executive director of UNLV’s International Gaming Institute, and one of the world’s leading gaming academics, told Las Vegas Review – Journal that the so-called “Las Vegasization” of Macau will continue this year as high rollers continue to avoid the former Portuguese enclave.

“Las Vegasization” is a term coined by Bernhard to describe the growth of non-gaming revenue as part of the total resort experience.

He explained that it is a phenomenon that gained traction in Southern Nevada in the late 1990s and has been expanding ever since.