LONDON (Jan. 27, 2016) – Leading British media entertainment group TheLADbibleGroup (http://www.theladbible.com/) has chosen OtherLevels to manage communications and messaging for its mobile app.

TheLADbible is a popular social and mobile content company specialising in news, entertainment, technology, videos, photos and humour. Its followers include half of all 18-24-year-old men or “lads” in Britain, and a fifth of 18-24 women.

Launched on Dec. 1, 2015, TheLADbible’s iOS mobile app rose to the top position in the Apple App Store within 24 hours of release and remained the UK’s #1 news app for several weeks.  An Android app also launched in 2015.

OtherLevels’ marketing automation platform will provide LADbible the technology, metrics and notification solutions to understand user behaviour and to send timely and relevant notifications directly to users who have downloaded the app. OtherLevels specialises in mobile marketing tactics known to increase engagement, boost app use and associated revenues, and deepen loyalty to brands.