LeoVegas is celebrating two years of trading in the UK, having launched in the UK in February 2014. From staging outlandish PR stunts to announcing the forthcoming launch of LeoVegas Sport, it’s been quite a year for the king of mobile casino.
Over the past 12 months, LeoVegas has dramatically increased its brand awareness activity, with three nationwide TV advertising campaigns, as well as integrated PR, advertising, sponsorship, and marketing activities. These include installing a life-size Wheel of Fortune in Westfield London, hosting a blackjack tournament for real-life James Bond characters and cheering up the nation with experiential activity on Blue Monday.
More recently, LeoVegas has signed a sponsorship deal with the SSE Arena, Wembley, following sponsorship deals with Premier League football, the Honda Civic Cup and ITV2’s Celebrity Juice, amongst others.
Over the past year, LeoVegas has won a number of awards that recognise and strengthen its position as one of the UK’s fastest growing mobile casinos.