Swedish mobile casino operator LeoVegas is pushing back against Italy’s proposed ban on all gambling advertising by educating politicians on sustainability and responsible gaming.
LeoVegas made an update on the Italian gambling market on Wednesday right after it announced that its revenue jumped 76 percent in the second quarter of 2018.
In its Q2 report, Leo Vegas reiterated its position to its stockholders that the blanket ban on all gambling advertising in Italy will only benefit unlicensed gambling operators. The good news for investors is that the proposed ad ban in Italy remains to be highly uncertain, according to LeoVegas.
With time on their side, LeoVegas pointed out that it has taken steps to persuade Italian politicians not to push through with their proposed ad ban. In July, LeoVegas filed a formal complaint with the European Commission (EC) regarding Italy’s plans to ban all gambling advertising and sponsorships.