NASCAR announced in January that it was implementing strict guidelines for sports wagers for its members. Members, including team owners, crewmembers, NASCAR officials and drivers, are now banned from placing bets, with fines for non-compliance reaching as much as $250,000. Now, the organization is looking to introduce its own versions of gambling on car races that will include a lottery-type game and live in-race action.
The first deal comes after SpeedWay Motorsports Inc. (SMI), the parent company of NASCAR, inked a deal with EquiLottery Games. Their first joint project will see the creation of a “quick pick” lottery. The lottery is called Car Crash and will see gamblers able to choose three numbers in each live race to participate in the game.
Car Crash tickets will cost $5 and the winning numbers being based on the event winners, instead of a drawing. Prizes are expected to be as much as $50,000.
Which racetracks will offer Car Crash, and when, has not yet been released. However, GMI owns tracks in California, Georgia, Kentucky, New Hampshire, Nevada, North Carolina, Tennessee and Texas, and the game could be made available at all of them. Additionally, GMI hopes to include Car Crash in other states where NASCAR is popular.