[youtube https://www.youtube.com/watch?v=V6WDkpUaTng?feature=oembed&w=500&h=281]

Thousands of gambling industry professionals from around the world returned to the ExCeL today for more of ICE London, a packed expo floor featuring endless new products, promotions and several famous faces.

All-in Global entertained delegates with an “Ali G” impersonator, back by popular demand from his appearance at ICE four years ago. Novomatic invited the fun-loving David Hasselhoff to their stand, a spectacle drawing an enormous crowd of fans with their smartphones, waiting to catch that coveted selfie.

In celebration their recent collaboration, Ganapati hosted the world’s fastest man, Usain Bolt, at ICE London, both at their booth and at ICE VOX as a keynote speaker.