Gibraltar, 14 April 2015 – Trimark is launching the first iGaming version of the much cherished Mexican bingo game, Lotería.

While Lotería originated in Italy, its popularity was cemented in Mexico after arriving from Spain more than 200 years ago. Formerly the reserve of the colonial upper classes, the game became ubiquitous to the extent that it is still ingrained in local culture. Its richly decorated playing cards depict iconic and romanticised images that give the player insight into Mexican life via puns, riddles and beautiful artwork. Scenes include gastronomic motifs such as churros, religious symbols and those that offer a satirical or philosophical view on life. The game is still played by tens of millions of players today in much the same way as it has influenced generations beforehand.

The game itself replaces classic bingo balls with the illustrated playing cards that make this game stand out from other popular bingo varieties. Although the cards are numbered, the focus is on matching the pictures on a ticket showing a pre-defined sequence of images as the caller draws them from the pack.

In the single player real-money version, the player wins by matching patterns in the paytable before the 54-card deck runs out. The earlier in the game this happens the more the player stands to win, with multiple wins on offer for matching more than one pattern on a ticket. Trimark’s production is a modern adaptation that remains true to the authentic imagery and style seen in early versions of the game. It has been designed to be humorous and fun with added achievements and social features to reward players that play time and again.