Online lottery betting operator Lottoland has established its footprint in Italy’s regulated online gambling market by acquiring a majority stake in local operator Giochi24.

On Tuesday, Lottoland formally announced its takeover of Giochi24 and the launch of the new Lottoland.it website, which offers not only betting on Italian lotteries like SuperEnalotto, 10e Lotto and Scratch & Win, but also online slots, roulette and bingo products.

Lottoland CEO Nigel Birrell claimed to be “delighted” to have entered Italy’s “vibrant and growing” market via its hookup with Giochi24, and expressed confidence that its product offering would be “attractive to players.”

Giochi24 CEO Paul Di Feo logrolled right back, expressing his pleasure at the new relationship and “the opportunities that will open both companies and Italian players with our two sites, Giochi24.it and Lottoland.it,” which he claimed would provide “the most complete offer possible of games and chance and lotteries authorized in Italy.”