Munich, 27 February 2018

The German Ice Hockey Federation eV (DEB) is proud to announce its partnership with digital sports betting company LV BET. While the national team is currently playing in South Korea, LV BET and the DEB have agreed on a mutually beneficial media cooperation. During the one-year agreement, LV BET will be bestowed with the honour of being “DEB Official Partner” as well as “Official Partner of the German National Ice Hockey team.” Conversely, the LV BET brand will gain exposure through televised sporting events, as well as on billboards, video displays, and promotional areas within all DEB arenas. Furthermore, LV BET will be granted a number of match tickets and an official presence on the sponsor wall.

Just like the DEB, LV BET is synonymous with the thrill, excitement and emotions of live sports. As a site that covers all major sporting events around the globe, LV BET has become a trustworthy betting option for sports fans. That is why LV BET is a participant in the TÜV-certified code procedure of the German Association for Telecommunications and Media e.V. and guarantees the highest level of control and security.

Robert SchÜtt, Head of Marketing DEB: “Through this partnership with LV BET, we acquire a first-class, well-known ally in the sports betting market. LV BET’s commitment to us is testament to the steady rise in popularity of the national ice hockey team in recent years. The DEB provides advertisers from all industries with excellent customised packages to make use of our legacy and history as one of the leading nations in ice hockey. We couldn’t be happier with this latest development.”