Online gaming company becomes official shirt sponsor of AFC Bournemouth in multi-year partnership

LONDON, ENGLAND (June, 2017) – M88 is delighted to announce a 2-year partnership as the official shirt sponsor of AFC Bournemouth, as the club looks to improve on its impressive 9th place Premier League finish last season.

The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the online gaming company will receive key branding pitch-side at the Vitality Stadium during live global broadcasts of the club’s Premier League matches.

The Asian market has become the Premier League’s highest spending region in terms of media rights, with 63% of the Asian population following the Premier League. M88’s partnership with AFC Bournemouth allows the brand to bring football fans and customers in Asia closer to the club, with the creation of exclusive content and access. Through the partnership M88 will also run fan promotions and live events that engage their customers and help AFC Bournemouth connect with a wider international football audience.