Macau casinos have yet to lure 95% of mainland China’s consumers, according to a new market survey.

This week, the Sanford C. Bernstein brokerage released its 2017 ‘premium consumer usage and attitudes survey,’ which determined that the average mainland gambler in a Macau casino is most likely to be male, 36 years old and to have visited Macau three times in the past 12 months.

The survey noted that the average Chinese gambler earns a monthly salary of only about RMB 19k (US $2,900) yet budgets “at least” RMB 20k in gambling spending for each trip to Macau. Approximately 61% of mainland Chinese visitors to Macau are male.

In terms of accommodation, the ‘average’ Chinese guest in Macau tends to gravitate towards rooms in the mass market-focused Sands China properties, while more affluent visitors tend to patronize properties operated by Melco Resorts & Entertainment and Wynn Resorts.