A group of gaming industry executives is flying to London for ICE Totally Gaming 2017. Their goal? Look for virtual reality innovations.

The 20-person Macau delegation includes senior officials from eight commercial gaming organizations and led by Jay Chun, president of the Macau Gaming Equipment Manufacturers Association (MGEMA), GGRAsia reported, quoting a statement from the group.

MGEMA, if you recall, is the group behind the annual Macao Gaming Show.

At ICE 2017, the delegation plans “to explore advances in artificial intelligence (AI) and virtual reality (VR) and how they impact gaming,” according to the news outlet.