Australian media groups’ push for exemptions to the government’s siren-to-siren sports betting ad ban gets a boost from the nation’s major sports leagues.

The Sydney Morning Herald reported that Australia’s Coalition for Major Professional and Participation Sports has thrown their support behind an appeal that will enable radio and television stations across country to broadcast a gambling ad once every two hours during long-form sports or multi-sport competitions.

Under the current ad ban, television and radio stations are prohibited from airing gambling promotions during “all live sports broadcasts” between 5:00 a.m. and 8.30 p.m. This takes effect within five minutes before the start of play to five minutes after the game ended.

The goal, according to government officials, is to reduce children’s exposure to betting ads.