Martin Jacobson is the most high profile wildcard entry for Season 2 of India’s Poker Sports league, opening up the 888Poker brand to the countries eyeballs for the first time. 

People pay well over a hundred pounds to travel First Class on the Great Western train from Swansea to London Paddington, and it’s crap. The trolley guy just asked me if I wanted anything. I asked for a cup of green tea and a bag of crisps. They only serve crisps in the afternoon. The wi-fi doesn’t work, and there is only one toilet. It never works.

A few weeks ago, I went to the cinema to watch Ready Player One, and there was an ad for Great Western. It amused me. I wondered how much money they had wasted? If I want to travel from Swansea to London, I have to take the Great Western train, ad or no ad.

Marketing comes in many forms.