We’ve all heard it before; content is King. And whilst the way we receive content is changing at some pace, and will continue to do so down the line with the advent of virtual reality, quality content will always reign supreme.

Producing such content is all well and good but it’s getting it onto the right channels, at the right times and getting eyes on it which can prove troublesome. The question is, is your business doing enough? In this, the age of Twitter, Periscope, Snapchat and Youtube content needs to be both captivating and current.

At this week’s Betting on Football Conference at Stamford Bridge on Thursday, the ‘Read all about it: content marketing and football’ panel is one which is dripping with expertise; it boasts Ball Street Co-Founder Matt Wilson, Asaf Peled, Founder of 90min.com, Jae Chalfin, Founder of GiveMeSport and Andy Meikle, CEO of Sportlobster.

The average user spends an impressive 18 minutes on sports app, news and social networking platform Sportlobster. Co-founder and CEO Andy Meikle (pictured) explained how over the past five years content marketing has become increasingly more interactive. He told SBC: “As a result of this, marketing has had to become more reactive and with people wanting information ‘here and now’,  it’s important to keep your finger on the pulse.”