Casino operator MGM Resorts is teaming up with UK-listed online gambling operator GVC Holdings on a New Jersey online casino and poker site.

On Wednesday, MGM announced that it had struck a deal with GVC – the parent company of PartyPoker – to launch a New Jersey site under the playMGM brand, which the company currently uses for its Nevada-based mobile sportsbook product. The parties declined getting too specific on when this site might launch, saying only that it will appear “later this year.”

MGM operates Atlantic City’s market-leading Borgata Hotel Casino & Spa, for which GVC already provides online gambling technology under the Borgata brand. The Borgata had also been the state’s unquestioned online market leader until the Golden Nugget’s recent surge, which has seen the Borgata family of sites knocked back to second and occasionally as low as third.

MGM has a well-established free-play social casino product (myVEGAS) that the company claims has been a strong customer acquisition tool but the playMGM site will mark the first time the MGM brand will be directly associated with real-money online casino and poker games.