The MGS Entertainment Show – Creativity & Innovation (MGS), the fastest growing exhibition on the international gaming calendar, has reported a stronger commitment to the event from the mainland Chinese buying sector and a growing interest in the internationalisation on the showfloor, according to the findings of its 2015 Survey. The MGS annual indicator showed that as many as 58% of its mainland Chinese visitors now use the November outing as their only exhibition attendance in the sector. The key visitor finding coincides with another notable factor – the significant rise in the number of international companies represented at MGS (55), which has almost doubled over the last three years. The MGS survey examined performance feedback, customer satisfaction and new initiatives, and has been used to help shape the show’s new three year vision which is due for presentation to the global industry in the coming weeks.

The MGS analysis, which focused on the response of both visitors and exhibitors to the Asian gaming industry’s 2015 exhibition, produced encouraging results for the show itself, as well as signals of intent going forward. Its major findings included:

Primary Exhibition         58% of Mainland Chinese visitors use MGS as their only trade show attendance

Purchasing Authority     74% of MGS visitors were drawn from the senior buying positions, holding the authority to approve or recommend purchases