First US state-run online lottery affiliate program to be powered by the Income Access platform 

Montreal, QC. 9th January 2018 – Michigan Lottery, has launched an affiliate program with Income Access, Paysafe’s marketing technology and services provider. The affiliate program is the first of its kind for a US lottery, and will be powered through Income Access’ tracking and analytics platform.

Michigan Lottery is a strong and well-established brand. Since 1972, the Michigan Lottery has provided more than $21 billion to support public education, including more than $900 million in the 2017 fiscal year. As a state agency that generates nearly $3 billion a year, they are well-positioned to offer robust CRM and player retention programs.

In 2014, Michigan Lottery expanded their traditional sales to online game offerings. Players have the chance to win millions of dollars in prizes each week online playing both draw and instant win games including Mega Millions, Powerball, Instant Keno, Cashword, Queen of Diamonds and more. With monthly iLottery net gaming revenue figures currently at approximately $7 million, Michigan Lottery is the fastest growing iLottery program of its kind in the US.