Horse Racing has always been known as the ‘Sport of Kings’. Once the great betting experience for the noble and the affluent, however, horse racing today exists as a sport anyone can access within a few seconds via their smartphone.  

Despite this fact, many of the processes and experiences around horse racing has been overtaken by other sports. From in-play betting on elite soccer in Europe to spreadbetting and Fantasy Sports on the NFL, in some senses, horse racing has been passed on the inside straight.  

That is, until now – and 1/ST Bet.  

1/ST Bet is a fully integrated mobile application and website that help sportsbettors weigh up horse racing statistics with real-time data to make a more informed decision on their investments. But they’re so much more than that, too. They’re a link to horse racing’s glorious past but also act as a conduit to its future, modernizing and revolutionizing the sport for new bettors, whether those are at the racetrack or not.