Morocco’s gambling monopolies reported solid financial gains in 2016, continuing a hot streak that has seen the market grow more than one-third since 2013.
On Thursday, Casablanca-based economic daily La Vie Écho reported that Morocco’s gambling industry – not including its seven brick-and-mortar casinos – saw total betting turnover rise 6.65% to MAD 9.4b (US $941m) in 2016. The sum represents a 36% increase in gambling spending since 2013 in this northwest African nation of around 34m people.
The dominant betting activity in Morocco is at the racetrack, where the Royal Society for Horse Encouragement (SOREC) enjoys a betting monopoly. SOREC, which operates 28 branches and has an additional 540 points of sale via commercial partnerships, reported betting turnover rising 3% last year to MAD 6.4b, giving it a 70% share of the non-casino gambling market. SOREC launched a mobile data app in 2016 to keep punters informed on all Moroccan and French racing info and to push promotional offers.
Sports betting and instant lotteries are the sole responsibility of Moroccan Games and Sports (MDJS), which reported turnover up nearly one-fifth to MAD 2.2b in 2016, while turnover growth in this sector has risen 57% since 2013. MDJS’ online sales accounted for only a small fraction of its turnover but online growth (25%) outpaced overall growth.