Most Swedes cite gambling products in favorite game survey

Sweden’s locally licensed gambling operators lost more ground to international online operators in the first half of 2018, despite dramatic improvements in current betting monopoly Svenska Spel‘s online operations.

Figures released Monday by Sweden’s Lotteriinspektionen gaming regulator show the market’s total revenue hitting SEK11.2b (US$1.27b) in the first six months of 2018, a modest 1.5% rise over the same period last year.

Swedish-licensed operators’ share of that pie shrunk 1.9% year-on-year to SEK 8.2b, while ‘non-Swedish actors’ – aka internationally licensed online gambling operators – improved 12.5% to just under SEK3b. Svenska Spel’s overall revenue dipped 1.3% to just under SEK4.3b, despite its online business jumping 22.6% to nearly SEK1.3b.

The AB Trav and Galopp (ATG) horseracing monopoly reported revenue up 1.8% to just over SEK2b, with an online gain of nearly 10% to SEK1.24b offsetting an 8.8% land-based decline to just SEK784m.