Online lottery betting provider Multilotto has teamed up with Direkten as they launch a new in-store gaming platform, rolled out to 30 shops across Sweden.

The online gaming market is continuously evolving and demanding innovation from operators. Direkten, in collaboration with Spelombudet Norden AB, have now rolled out a new platform available in 30 stores offering customers an enhanced gaming experience.

Multilotto together with some of Sweden’s biggest online Casino brands are the first to embark on this project which will offer players easy access to the biggest global lottery jackpots and casino games.

With a focus on giving their customers more of a choice, for Direkten this was a natural step in an ever-changing gaming market. The in-store tablets offer information about the different betting products and bridges the much needed gap between online and retail.