The Pakistan Super League (PSL) has a new broadcasting partner for its upcoming T20 tournament. According to an announcement by the Discover Group’s DSport TV channel, it has signed an agreement with MyTeam11, a real-money daily fantasy sports (DFS) platform, to be the official broadcast co-presenting partner for the tournament.
[Photo Credit: Pakistan Super League Twitter]
The PSL T20 began yesterday and runs through March 17. It is played across six cities in the United Arab Emirates and Pakistan and will be aired on the DSport channel.
The managing director and CEO of DSport channel management partner Lex Sportel, R.C. Venkateish, said of the partnership, “Fantasy sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the live action is over. My Team 11 with their recent associations has only showcased the growing interest and increasing fan engagement in fantasy cricket and hence it was but natural for us to get them on board as the broadcast partners for the Pakistan Super League.