Leading African sportsbook partners with Income Access to grow its online presence

Montreal, QC. May 2016 – NairaBet, Nigeria based subsidiary of Get Altitude Nigeria Limited, partners with Income Access, an iGaming-specialised technology and digital marketing company, to manage its affiliate programme. NairaBet’s affiliate programme will integrate with Income Access’ award winning marketing platform equipped with a post-impression Ad Serving tool and in-depth analytics on performance.

Regulated by the Lagos State Lotteries Board, NairaBet provides an exciting sports betting product to the African iGaming market with a variety of sporting options, such as football, basketball, tennis, baseball and much more. NairaBet’s content is offered in partnership with renowned software provider, Optima.

As part of the partnership with Income Access, NairaBet’s will benefit from a robust, multi-award winning marketing and analytical platform, which includes flexible commission capability, in-depth reporting and a post-impression Ad Serving solution that provides operators with sophisticated geo-targeting, time-of-day and browser targeting to enhance the impact of their online ad campaigns.