NetEnt, the leading provider of digital gaming solutions, and Ve Global (Ve), a marketing technology business that operates from product discovery through to purchase, have signed Mr Green to the companies’ pioneering igaming media buying programme.

Multi-award-winning Mr Green, which offers online casino, sportsbook and live casino in 13 countries, is the latest operator to benefit from the partnership, which is the largest data-collaboration of its type in the industry.

The NetEnt and Ve-powered services will enable Mr Green to be more accurate and precise in its marketing activities, thanks to a first-to-market programmatic solution. It combines NetEnt’s global data with Ve’s Demand Side Platform (DSP), to improve online player acquisition and retention through greater personalisation and targeting.

Oskar Mühlbach, MD of Mr Green subsidiary Green Media, said: “NetEnt and Ve’s media buying programme has the potential to be a true game-changer for online marketing in the igaming industry. We are excited by the opportunities and efficiencies it will bring to our business.”