Today NetEnt announces the beta-launch of its own affiliate business. Via a brand-new games section at www.netent.com, video slot fans will now be able to try out all the NetEnt games while at the same time receive great bonus offers from operators.

The aim is to create a place where players can enjoy the complete portfolio of NetEnt games for free, while operators can offer traffic-driven bonuses to players that are interested in the full experience, playing for real money. Offers and bonuses from Leo Vegas, Casumo, Cashmio and ComeOn will be available to NetEnt fans through this beta-launch.

Working with affiliates is a proven method for operators to reach new customers in a cost-efficient way. The method is rapidly growing and has been successful in verticals like travelling and e-commerce.

Therese Hillman, CEO of NetEnt, comments: “This is both an important and natural step for us, positioning us in an attractive part of the value chain, as we continue to offer the ultimate entertainment experience. This new strategic initiative is a great way for us to strengthen our relationship with both operators and players.”