NetEnt, the leading provider of digital gaming solutions, has created the first-of-its-kind production that features and engages staff across the business and demonstrates its successful challenger culture.

The year-long content marketing campaign launched today (Monday, May 8, 2017) at 12:00 CET, with the premiere of episodes one and two of The Challenge simulcast across NetEnt offices and online at www.netent.com/challenge.

More than 900 employees at seven global locations will combine to help a team of four NetEnters climb one of the tallest mountains in the European Alps as part of the unique, own-brand web series.

Filmed and broadcast in a reality TV-style, The Challenge will document the team’s progress, which will be aided by tasks completed by all employees across the business. They have been undertaking their own work-related missions for the past three months to help their colleagues prepare to scale the summit.