Netherlands online gambling hopefuls likely won’t enjoy the process of applying for new licenses, according to the local regulatory chief.

On Tuesday, Kansspelautoriteit boss René Jansen gave a speech at the Gaming In Holland breakfast, at which he claimed to share operators’ frustration at the slow pace of the Dutch online gambling market’s transition to an open licensing model.

Jansen (pictured) said the regulatory delays weren’t all bad, in that the Netherlands could end up with “the world’s strictest addiction prevention policies.” Online license applicants will be required to offer up volumes of detail regarding their responsible gambling policies and Jansen warned that the KSA “will definitely find out if your measures only exist on paper.”

Jansen warned that operators’ marketing practices will also be scrutinized, including their use of bonus offers, ensuring players are not incentivized to gamble, avoiding misleading or aggressive advertising, and how these various responsibilities will be assigned within a company. Again, Jansen warned that the KSA “won’t accept situations that merely look good on paper.”