With custom made content, including slots and daily competitions, the EkstraPoint loyalty platform is setting new standards for online gaming loyalty.

Danish based Reward Group, a company aimed at revolutionizing the online gaming industry with their gamified loyalty concept, just released the first version of their loyalty program, EkstraPoint, in Norway and Denmark.

“For us it was the natural way to go. If you are making a loyalty program for players, why not incorporate gaming as part of the way users interact with the site?” explains co-founder Kevin

Mikkelsen, original founder and CEO of PokerChamps.com, one of the very first online pokersites, subsequently acquired by Betfair.