Racing World brings comprehensive live and virtual racing offering to Africa

London, February 6 2017 –Kiron Interactive and Phumelela Gaming and Leisure Limited have agreed a partnership to launch a fixed odds betting channel – including top-class live British, Irish and South African horse racing, and virtual racing – in betting shops throughout Africa.

The new satellite channel, named Racing World, will offer fixed odds betting on British and Irish racing (Jumps and Flat), South African racing (Flat) and Kiron’s virtual horse racing products.

The Racing World channel has recently launched, initially with Kings Sports Betting in Uganda, with plans to grow the channel’s reach via new operators in east and west Africa over the coming months.