The Washington Redskins will stop using their controversial name and logo following mounting public and corporate pressure.

On Monday, the Redskins’ corporate office issued a statement saying that it would be “retiring the Redskins name and logo upon completion” of the internal review it announced earlier this month. The team’s identity has long been the subject of protest by US tribal activists who viewed the name as racially offensive.

The National Football League franchise said it was in the process of developing “a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”

There’s no indication as to what the team’s new identity might be, nor if it will be in place by the time the new NFL season kicks off (hopefully) in September. Owner Daniel Snyder, who previously vowed that the team would “NEVER” bow to pressure to change the name, is said to be “working closely” with other stakeholders in choosing a new identity.