Nicky Senyard on Opportunities of US Land-based Casinos on Social Gaming

Rebecca Liggero  talks to Nicky Senyard, CEO of Income Access. She talks about land-based casinos and how they are starting to use social gaming to move online into the U.S.

Real-money iGaming is a regulated in New Jersey, Nevada and Delaware and California and Pennsylvania are considering regulating online gaming.

Social gaming offers land-based casinos and iGaming operators an alternative to real-money iGaming that will also help them prepare for regulation at a state level.

“It’s very interesting for land-based casinos and they have a massive opportunity. They’re finding that they’re revenue with bricks and mortar properties are declining and they’re looking for opportunities to grow. Social provides that. Social provides engagement with their current customers when they’re offline and when they are not in property. It also provides a really good way to recruit new customers,” said Senyard. The thing in America at the moment it’s completely divergent. You’ve got New Jersey, you’ve got social, you’ve got fantasy, you’ve got horse-racing, and you’ve got land-based casino guys. So it’s not a one size fits all. so  think what i am trying to advocate for the guys who wanted to get in is that their social is the way to go.”