The international gaming community was once again welcomed to London on February 7-9 as Clarion Events put on another stellar ICE Totally Gaming at ExCeL London. Central to the show was NOVOMATIC and its various international group companies and competence centres that presented a full range of gaming solutions ready to excite the market and break new ground in 2017.

Harald Neumann, CEO NOVOMATIC AG, said: “With this trade show appearance, NOVOMATIC once again proves that as a full-service provider, we are among the world’s leading gaming technology groups.”

Ever-expanding, the NOVOMATIC stand increased to 4,700 square meters this year to make way for an even wider selection of products including those from new additions to the Group. Ainsworth Game Technology exhibited for the first time on NOVOMATIC’s monumental ICE stand, presenting the new A600® cabinet line and debuted the A640® for the first time on the global stage. Visitors got their hands on a selection of new content such as Rumble Rumble Bear™, licensed titles King Kong City™ and Three Amigos Ride Again™, as well as several linked progressives. Another newcomer to the NOVOMATIC stand was Otium that demoed a range of market-leading video bingo products.

International highlights of NOVOMATIC Gaming Industries included a presentation of the full suite of V.I.P. cabinets – NOVOSTAR® V.I.P. Royal, NOVOSTAR® V.I.P. II, NOVOSTAR® V.I.P. III and V.I.P. Lounge™ – that showed how Very Important Player experiences can be created in gaming venues of all sizes. After making a sneak preview last year, the GAMINATOR® Scorpion made a standout display at ICE and showed a multitude of content across all NOVOMATIC platforms and game mixes, such as the brand new Jackpot Edition™ compendium that made its international debut at the show.