“A brilliant opportunity to showcase the huge on-going programme of innovation and investment taking place at Novomatic UK” is how Ian Shreeve, Sales and Marketing Director responsible for both Astra Games and Bell-Fruit Games, chose to describe the company’s presence at last week’s ICE London, the world’s biggest gaming event.

Novomatic UK used ICE to unveil the sit down version of the Prismatic digital gaming terminal, a launch which has had an immediate and significant impact on the order book. “Our presence at ICE has helped take the number of orders received since the official launch of Prismatic less than a month ago to in excess of 1,600 units ” stated Shreeve. “We are now in full production through to May and gaining new orders on a daily basis due to the unrivalled combination of cabinet, technology and quality content which is connecting with players across the UK street market.”

The sit down version of the Prismatic enables players to enjoy the game playing experience in supreme comfort. Available in both Category C and B3 formats, the Lo Boy Prismatic features a lower height level, slant top cabinet which enables operators to position the game in the mid-floor of an AGC without interrupting the venue’s sight lines.

He added: “Our content delivery strategy of drawing on games from Astra, Bell-Fruit, Novomatic, Innov8 and Harlequin is working. The proof is in the cash box which on average is up by 40 percent across Pub Retail, a stand-out success story that has been secured without cannibalising revenue from other machines. The evidence suggests that by ensuring that the game content is fresh and different that we are attracting lapsed and in some cases new players on to the terminals.”