April 2017 (Tel Aviv) – NSoft, provider of top quality software solutions for the betting and gaming industry, has agreed a deal to integrate the omni-channel marketing platform from data-driven marketing experts Beehive.

The B2B agreement will see the Beehive engine sub-licensed to clients who use the NSoft platform.

NSoft has a number of clients across eastern Europe and Latin America, including Balkan Bet and SuperBet, further extending Beehive’s geographic reach.

All NSoft clients will now have access to the powerful Beehive engine, that helps operators to optimise their marketing campaigns utilising data-driven personalised messages.